Tag: consumers

The issue of privacy and exploitation of data is among the most complex of our time... the monetisation of data ...

With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard ...

By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.

We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...

Boomtown launched in 1994 and has 51% black ownership, as well as a programme, called Bayeza, to incubate and nurture ...

A trip to Limpopo for a digital media strategist to immerse herself into what the province had to offer, and ...