Habit – the advertising industry’s ultimate loyalty programme
Marketers need to look for incredibly rare ‘delta moments’, which hold the potential to dislodge habitual behaviour from the unconscious ...
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Tag: consumers
‘Stoner’ is so last century: Marketing marijuana will be about the buzz
What is clear is that laws legalising the use of marijuana are escalating in the US, and it is going ...
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Getting to know the ES SEMs 8-10 (Part 2)
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how ...
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Still room for online shopping growth in SA, says Google
While some 2.5 million South Africans currently shop online, this is only 1-2% of total retail sales, leaving much room ...
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Yellow Pages launches digital app to appeal to younger consumers
Trudon has 'relaunched' its Yellow Pages brand, revealing an app that is designed to appeal to younger consumers. A new ...
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POPI is coming! Here’s how you can prepare for its massive impact on digital marketing (with photos and videos)
The Protection of Personal Information Act (POPI) will be coming into effect within the next two years and will have ...
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