Integration and the art of navigating a myriad of channels and formats
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right ...
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Tag: consumers
Omnichannel is the new normal
As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential ...
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The rise and rise of Influencer Marketing
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as ...
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Trust in digital technology will be the internet’s next frontier, for 2018 and beyond
After decades of unbridled enthusiasm – bordering on addiction – about all things digital, the public may be losing trust ...
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The top Google searches in SA for 2017
What people, places, and things trended on Google in South Africa this year? Here are the results from Google SA; ...
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Donations or paywalls: What’s best for South Africa’s online media?
Online media has to find alternative ways, other than traditional advertising, to generate revenue. This includes paywalls and donations.
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