Consistent metrics needed, or online ad growth at risk
A research project that set out to discover how connected adults behave in their consumption of and attitudes towards the ...
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Tag: consumers
Addressable media: A step up from programmatic buying
The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...
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Taking a deep dive into SA consumers’ lifestyle
WhyFive’s recent BrandMapp SA Lifestyle Survey caught the attention of many due to its huge size, in-depth questions and the ...
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Details around proposed research currency by SAARF revealed
The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...
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Ford Kuga mess vs PwC Oscars apology: On brand and reputation
Reputational damage causes anger and mistrust among consumers and substantially devalues brands. The reputational mismanagement of the recent Ford Kuga ...
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Tech and business: The era of deep change is upon us
There has been a seismic shift in the global political landscape. From Donald Trump in the US and his challenges, ...
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