MRF market research on track
The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”. ...
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Tag: consumers
Consumer insights into the Kasi market revealed
Cybertorial* Township consumers believe it is worth paying extra for quality goods, will switch to another brand from their favourite if ...
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Food for Thought: Brand archetypes and the future of advertising
Renowned futurist, academic and innovation expert, Pieter Geldenhuys, explored the latest technology trends with a forward vision at Ads24's Food ...
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Targeting and engaging with the New Consumer (With pics)
CYBERTORIAL* The New Consumer prioritises progress and development, and seeks this through new experiences and wealth gain. In order for ...
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It’s squeaky bum time for South Africa’s marketers
Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands ...
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TMO.live: The top Kasi brands and their appeal
In the latest edition of TMO.live, Michael Bratt sits down with Maria Petousis, TGI Director at Ask Afrika who revealed ...
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