Tag: consumers

The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...

Reputational damage causes anger and mistrust among consumers and substantially devalues brands. The reputational mismanagement of the recent Ford Kuga ...

There has been a seismic shift in the global political landscape. From Donald Trump in the US and his challenges, ...

Ask Afrika’s Orange Index conference highlighted many of the ways brands and government can succeed with customer service. Winners of ...

Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total. ...

Consumer behaviour is changing – and fast! Gone are the days when they spent hours and weeks researching options. Decisions ...