Tag: consumers

In his book, The Future of Advertising, Joe Cappo, of Advertising Age fame, writes about a world of increasingly cynical ...

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. The ...

I have been fascinated to see the backlash faced by some of the world's great newspapers such as the New ...

There have been the usual nanny-like complaints from certain sections of the media industry and blue-rinse brigade within civil society ...

“It is critical for every brand in Africa to have a digital strategy beyond the Internet. Think small screen and ...

The coming year will be characterised by convergence and simplicity: in devices, software, and how companies interact with their customers. ...