Tag: consumers

I find it quite fascinating how many marketers in South Africa haven't yet come to grips with the profile of ...

When The Star newspaper confidently announced the new premier for Gauteng this week, only to find that someone else got ...

In South Africa, Living Standards Measures dominate media measurement but researchers at Ask Africa use an alternative measure that they ...

Building powerful brands is like investing in the stock market – you need to anticipate and respond to important shifts ...

With the imminent launch of one of the biggest projects to hit the SA media and marketing sector – the ...

I wish all those captains of industry who found themselves in the driving seats of our major newspaper groups in ...