Why ‘bad’ ads appear on ‘good’ websites – a computer scientist explains
Malicious advertisers, like any other advertiser, can take advantage of the scale and reach of programmatic advertising to send scams ...
Read moreDetails
Tag: content
Focus on the African and South African film industry
The report provides a better understanding of the history, current challenges and opportunities, and the pan-African trends that are shaping ...
Read moreDetails
Media training is no longer a nice to have – it’s an essential business tool
In a world where soundbites and click bait headlines are the order of the day, businesses’ spokespeople must be media-trained ...
Read moreDetails
Whats(cr)App your opinion, I’ll listen to the radio
I love the use of third-party audio in a radio show. It adds dimension, colour, perspective, opinion, insight, and reprise. ...
Read moreDetails
Digital in 2022 and beyond: Trends that will bring big change
By now it is well documented that the various Covid-19 lockdowns accelerated the more widespread adoption of a number of ...
Read moreDetails
Does the demise of the cookie resurrect media-mix modelling?
Media mix modelling feels like a lost art and one that should be resurrected in a cookie-deprived world.
Read moreDetails
