The year 2020 promises to be an even more exciting year for the marketing-communications fraternity, all we need do is spot and pursue the vast opportunities that lay ahead. Read more
Investing time into the untested, be it an author, film director, musician or radio show is daunting on a subconscious level. That's why creative diversity is essential in business. Read more
On-air competitions have long been a feature of radio content. But what is the return on investment for stations and advertisers, and is it worth it? Read more
It’s safe to say that TikTok is not on local marketers’ list of priorities. However, this social media platform has certainly cornered a specific part of the teen market and could be a smart... Read more