Reality TV is dead – celebrity is not
Long live reality TV -- but I’m afraid that reality TV was killed by the creator economy. Creator content is, ...
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Tag: content
Awards Wrap: PRISM Young Voices applications open, meet the winners of the Veuve Clicquot Bold Woman Award and Bold Future Awards, Introducing the finalists of the 2024 Santam Women of the Future Awards
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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It’s NOT about the content
I’ve been working in new media and digital advertising for more than 30 years, starting with early versions of online ...
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Why creator marketing should be a central part of your video strategy
In the ever-evolving realm of digital content marketing, where trends evolve at a rapid pace, successful storytelling is often the ...
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Martha isn’t Baby Reindeer’s biggest villain
Baby Reindeer’s phenomenal success has much to do with its writer and lead, Richard Gadd, who plays Donny in a ...
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Shooting for the stars
Freshly relaunched, partnered up and primed to exceed audience expectations, Showmax is set to clinch top spot as Africa’s streaming ...
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