Ad tech’s race to authenticated identity
There is a lot of talk in AdTech these days about user identity, and Google’s decision to leave browser cookies ...
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Tag: cookies
The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the ...
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From the (Google) horse’s mouth
2024 is the year to get uncomfortably excited as a digital marketer. This year marks an inflection point for marketing ...
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Media 2024: What you can’t not know
Clockwork Media’s white paper on marketing trends 2024 reflects the upheaval in the market right now. Here's an edited preview ...
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Five vital considerations to navigating a cookieless environment
In the fast-evolving world of digital marketing, the demise of third-party cookies is reshaping the way businesses collect and utilise ...
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IAB/PwC Online Advertising Revenue Report explores digital innovations and tech
Digital advertising spend is between 21% and 40% of total advertising spend in South Africa. Internet advertising remained at 34% ...
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