The ad industry is going on a diet forced upon us by an oligopoly of internet companies who clearly do not want to work together going forward. What does that mean for you? Read more
The billions of folks who browse the internet every day are not up in arms about Google’s announcement last week proposing cohort-based targeting as the replacement for cookies. Read more
Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns. Read more
It's the time of year when pundits prognosticate for the impending period of the next 12 months. We get to pretend we know the future! Read more
[PRESS OFFICE] At the beginning of 2020, Google announced that – by 2022 – there would no longer be any third-party cookies permitted on their Chrome web browser. Read more
If the pressure on third-party cookies wasn’t enough to damage the future of the open platform digital ad space, the coronavirus will pretty much take it over the top. Read more
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