The hidden cost of dull, bland and boring advertising
Watching children discover the world is a treat. Seeing them fill with glee and delight as they discover the crackle ...
Read more
Tag: copywriting
Boom! We got the gold
Boomtown creatives Thule Ngcese and Sinethemba Masiku give the lowdown on crafting winning radio ads in a competitive landscape. For Boomtown, ...
Read more
Three real-world use cases for AI in media
In paid media, there are a number of agencies using AI for media planning, buying and optimisation. At least they ...
Read more
Striking the digital touchpoint
When I had completed my degree I felt extremely lost; I knew I wanted to be a creative, I just ...
Read more
Reference with respect: How creativity can thrive today
Cannes Lions 2022 is shaping up to be one of the most exciting years in the award show’s history, bolstered ...
Read more
Remuneration of agencies in an age when low-cost tactical ideas can land the biggest ROI
A rapid-fire tactical Kreepy Krauly campaign launched in response to the Netflix hit, My Octopus Teacher, is a perfect example ...
Read more
