Our symbiotic relationship with AI in the creative and marketing fields
Times are more interesting than ever with artificial intelligence becoming increasingly intertwined in our everyday lives. When ChatGPT made its ...
Read moreDetails
Tag: copywriting
The hidden cost of dull, bland and boring advertising
Watching children discover the world is a treat. Seeing them fill with glee and delight as they discover the crackle ...
Read moreDetails
Boom! We got the gold
Boomtown creatives Thule Ngcese and Sinethemba Masiku give the lowdown on crafting winning radio ads in a competitive landscape. For Boomtown, ...
Read moreDetails
Three real-world use cases for AI in media
In paid media, there are a number of agencies using AI for media planning, buying and optimisation. At least they ...
Read moreDetails
Striking the digital touchpoint
When I had completed my degree I felt extremely lost; I knew I wanted to be a creative, I just ...
Read moreDetails
Reference with respect: How creativity can thrive today
Cannes Lions 2022 is shaping up to be one of the most exciting years in the award show’s history, bolstered ...
Read moreDetails
