Old Mutual introduced a new product called the Integrated Wealth Planning Offering and briefed FCB advertising agency in Johannesburg to develop a campaign that would depict their company as... Read more
If you’re an advertising copywriter, you’re part of a tradition that dates back as long as people have wanted to sell commodities, services and ideas. Consider an ad from 1650s London, which... Read more
The internet is a powerful medium, but not as powerful as the spoken word. For proof, simply look at the news and read the headlines. Words can hurt. Words can heal. Words can solve problems... Read more
The AAA School of Advertising in partnership with YFM has started on a five-week campaign called the AAA/YFM Copywriting Challenge to find bright young people with a gift for creativity and... Read more
