You don’t create culture, but you are invited
In today’s fast-paced world, brands are in a constant race to remain relevant. But true relevance doesn’t come from chasing ...
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Tag: culture
Diwali: A sacred Hindu festival or influencers’ viral opportunity?
Deepavali or Diwali (depending on your lineage), the Festival of Lights, is a celebration of light triumphing over darkness, good ...
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Twelve finalists revealed in Création Africa programme
The Embassy of France in South Africa, Lesotho and Malawi and the French Institute of South Africa (IFAS) has revealed ...
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The problem with the generation gap? Marketeers keep falling into it
Google the phrase 'generation gap' and you’ll be rewarded with 16.5 million results to sift through. Even Bing will find ...
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Why (and how) our industry should be taking more calculated risks for brands
When weighed against all other professions, the sphere of communications careers is what many would consider to be the most ...
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The futures less travelled
Drawing on the collective research and insights of strategists, futurists and innovators from across its global network, Dentsu Creative’s 2024 ...
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