The best content marketing practices are well known by now – authenticity, transparency, rich content and so on – but technological advancement is pushing the sector into an exciting, often... Read more
SA’s media sector – and consumers – have been devastated by news of so many magazine closures. But there are glimmers of light at the end of the gloomy tunnel. Read more
To create effective content marketing strategies, the focus is on three key things: make content that makes people feel something, be smart about distributing it, and measure the real return... Read more
Pick n Pay's Fresh Living magazine reaches an impressive 2.133 million people per month and according to recent Smart Shopper research, readers spend up to 70% more than non-readers. Read more
Last year, Justin Kirby wrote a post for us about what traditional media brings to the branded content party. In it, he explained that despite a growing consensus amongst industry experts ab... Read more
Just as branded content is emerging as one of the more reliable and credible forms of journalism, it’s evolving yet again into the next big thing: conversation marketing, writes Adelle... Read more
