To create effective content marketing strategies, the focus is on three key things: make content that makes people feel something, be smart about distributing it, and measure the real return... Read more
Pick n Pay's Fresh Living magazine reaches an impressive 2.133 million people per month and according to recent Smart Shopper research, readers spend up to 70% more than non-readers. Read more
Last year, Justin Kirby wrote a post for us about what traditional media brings to the branded content party. In it, he explained that despite a growing consensus amongst industry experts ab... Read more
Just as branded content is emerging as one of the more reliable and credible forms of journalism, it’s evolving yet again into the next big thing: conversation marketing, writes Adelle... Read more
OPINION: Large swathes of South African journalism is pure rubbish, says Chris Gibbons, who argues that industry management only has itself to blame. When the new team took over at Times Med... Read more
Hotel & Restaurant magazine, established 79 years ago, is one of the oldest and best known business brands in Southern Africa. With this proud heritage, the publication has consistently... Read more
