“Data is only valuable if it is interpreted accurately”. That’s our message to market and never has it been more prevalent than it is today in the hunt for the #InstigatorsOfTheInsurrection.... Read more
One sign of a healthy organisation is that data is used to dispel ego and to correctly drive decisions. When you rely on gut instincts, ego too often is allowed to get in the way. Read more
Brands that want to benefit from data understand the need to think laterally, to analyse and experiment beyond the brief while, crucially, acknowledging, that data without analysis, creativi... Read more
[COMMENT] Listening to President Cyril Ramaphosa’s [second] Sona 2019 speech was like watching that final battle scene in 300, when Dilios makes a rousing speech to rally the troops as they... Read more
Tonya Khoury is the founder of Acumen Media, a media monitoring and intelligence outfit that uses powerful artificial intelligence and neural learning software to track and interpret media c... Read more
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively. Read more
