Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
A South African data scientist who heads up Kantar Innovation’s global data science team and knowledge management at the Kantar TNS Global Brand Equity Centre, has won silver in the Ad... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.