Tag: data scientist

Raw data, on its own, is close to useless and quickly becomes irrelevant. The far more difficult is interpreting that ...

The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment ...

Marketing, advertising and media has evolved significantly over the past few years and has become very interesting in the 21st ...

Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...

A South African data scientist who heads up Kantar Innovation's global data science team and knowledge management at the Kantar ...