The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment of medium and channel, the numbers will not automa... Read more
Marketing, advertising and media has evolved significantly over the past few years and has become very interesting in the 21st century or as some call it “the era of the fourth industrial re... Read more
![The death of demographic targeting [part 2]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png?resize=190%2C122)
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
A South African data scientist who heads up Kantar Innovation’s global data science team and knowledge management at the Kantar TNS Global Brand Equity Centre, has won silver in the Ad... Read more
