At the beginning of every year there are a new generation of school-leavers and graduates trying to make an important choice that will determine their futures - which career path to follow a... Read more
Brands that want to benefit from data understand the need to think laterally, to analyse and experiment beyond the brief while, crucially, acknowledging, that data without analysis, creativi... Read more
Raw data, on its own, is close to useless and quickly becomes irrelevant. The far more difficult is interpreting that data and then translating the results into actionable insights and usabl... Read more
The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment of medium and channel, the numbers will not automa... Read more
Marketing, advertising and media has evolved significantly over the past few years and has become very interesting in the 21st century or as some call it “the era of the fourth industrial re... Read more
![The death of demographic targeting [part 2]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png?resize=190%2C122)
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
