Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind of data to inform the creative output they produce. Read more
The final day of this year’s #PAMRO2019 conference offered up six more thought-provoking presentations, discussions, and two accolades awarded. Read more
Digital transformation consultancy Hoorah Digital has rebranded, bringing a new look logo, strategic approach to work and award-winning work. Read more
World of Media, The Media Online’s weekly wrap of need-to-know global media news. Read more
I can’t think of any business right now not interested in saving money, time and efficiency. A data-driven content marketing strategy will definitely help. Read more
SACCI CEO Alan Mukoki was the keynote speaker at this year’s PAMRO conference, touching on everything from economics to politics and business. Read more
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