Tag: data

Data is cheap and obtainable for now, but as marketers we have to wonder what we do if we no ...

The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing platforms ...

The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study ...

Have measurement frameworks ever confused you? Just how do you go about deciding which framework is best for your marketing ...

With a renewed focus on transparency and trust, there is no better time for JICs reassert their authority and we ...

Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind ...