It’s in our DNA: African oral tradition a powerful platform for storytelling
The truth is, stories are not loaded with hard data but rather with something more powerful: emotional data. That's why ...
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Tag: data
Media beyond the numbers: What is the media equation?
The pressure is on, for South Africa and the media as the Gross Domestic Product GDP deceased in the Q1 ...
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Help contribute to media excellence by voting in #MOSTAwards2019
Voting is still open for the 2019 MOST Awards, the 11th edition of the awards which celebrate media excellence. Make ...
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Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences
Personalisation succeeds when companies make it easier for customers to engage, buy, and consume what they want versus the outdated ...
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Serious play: No brand loyalty and unpredictable consumer behaviour
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.
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Duration weighting in video ad measurement: Time matters
We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types ...
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