Voting is now live for MOST Awards 2019
In what is an extremely important voting week for South Africans, the organisers of MOST are pleased to announce that ...
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Tag: data
The great SA rip-off: Costly data is not our mobile networks’ only sin
Mobile networks are among South Africa’s most unpopular organisations and constantly poke consumers in the chest both from then point ...
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Media beyond the numbers: The psychology of audience coverage, reach and frequency
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively.
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Automating media to help make sense of data
Automation is changing many industries, making processes faster and more efficient. But is this tech taking away the human touch?
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Accenture/Droga5: Future-proofing or a ‘mismatched case of calculators meets crayons’
Predictably the initial reaction to the alliance is that of “mismatched case of calculators meets crayons”. Britta Reid analyses the ...
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SA’s programmatic video budgets still spent mainly on YouTube but there is positive progress
The main issue hindering progress in the programmatic space is lack of knowledge.
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