The art of using data to harness the power of your target market
To maximise the impact of research and data investments, it is just as important to know how to use them ...
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Tag: data
Agencies have undervalued themselves for too long, need to see their true worth
New Vizeum JHB MD Byron John sees the media agency space rapidly evolving, and is calling for agencies to quantify ...
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The digital ad-vantage
In a world where traditional advertising is at once disliked and in some cases being phased out, how is it ...
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Data-led, working smarter in an innovative culture: Byron John takes the helm at Vizeum JHB
New Vizeum Johannesburg managing director Byron John is looking to shake things up, by working smarter and letting data take ...
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The data dilemma and five other PR trends for 2019
Cricket and the Rugby World Cup events will dominate sports media and in the world of politics, there is SA's ...
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Survey finds what keeps CMOs and brand managers up at night
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, ...
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