Viewability: Digital media’s elephant in corporate boardrooms
The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should ...
Read moreDetails
Tag: data
A visual summary of The President’s Keepers by Jacques Pauw
Late on Wednesday evening, the Hawks raided investigative journalist Jacques Pauw's Riebeek Kasteel home. Here is a visual representation of ...
Read moreDetails
A modern-day digital partnership with innovation and agility at its heart
Associated Media Publishing has seized the moment and launched a digital company, ampDigital, to take advantage of the digital opportunities ...
Read moreDetails
Hyper-personalisation to ‘me-commerce’: The year of mobile engagement
Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale.
Read moreDetails
The Granddaddy of all ad buys: The transformation of the Super Bowl ad experience
The Super Bowl is not just about football; it's also about advertising and is a major feature of global ad ...
Read moreDetails
Can you really regulate online content? It’s like trying to keep a wave on a beach
How does a physical organisation such as the Films and Publications Board hope to regulate online content? With great difficulty...
Read moreDetails
