Tag: data

Mobile will dominate how TV advertising is targeted, measured and optimised well before it dominates TV in share of ad ...

The BRC recently invited the Johannesburg media industry to hear three international speakers discuss future trends in the measurement of ...

Ideas coming from Africa are at the cutting edge. We’ve got the commitment, the brains and the passion to apply ...

Social media conversation around the #DataMustFall hashtag and Vodacom’s missing data glitch has shown Telkom emerge as the biggest winner.

In today’s world, we enjoy access to so much information about customers. We know who they are, where they live ...

Media research has undergone a huge transformation and upgrade in the past few years and the establishment survey (ES) now ...