SA media analytics company accurately called US election
South African crowd integrated media analytics and insights company, BrandsEye, reports that its data predicted a win at the polls for ...
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Tag: data
‘Media is starting to arrive in the future’
The media industry is grappling with the pace of change, facing the challenges of layoffs and cutbacks and feeling the ...
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Tools of the online reputation management trade
How people feel today influences what they decide tomorrow. Online reputation management and monitoring are thus essential for tracking and ...
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Three steps for an effective digital campaign
Digital advertising can be a tricky, fragmented landscape. However, if you plan on using the right figures, the biggest media ...
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Advertising isn’t creepy, but you might be
The word “creepy” gets thrown around a lot when it comes to the ad business lately. It used to be ...
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The value of data for media analysis
Data has become a critical element for the growth of the digital society. And while its importance transcends industries, it ...
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