Three steps for an effective digital campaign
Digital advertising can be a tricky, fragmented landscape. However, if you plan on using the right figures, the biggest media ...
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Tag: data
Advertising isn’t creepy, but you might be
The word “creepy” gets thrown around a lot when it comes to the ad business lately. It used to be ...
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The value of data for media analysis
Data has become a critical element for the growth of the digital society. And while its importance transcends industries, it ...
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Pokémon Go has revealed a new battleground for virtual privacy
People have been lingering outside Boon Sheridan’s house all through the night. The designer lives in an old church in ...
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The anatomy of a successful advertising campaign
The components that make up an advertising campaign can be compared to different body parts. And just like body parts, ...
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Internet freedom: Why access is becoming a human right
When most people think or speak about internet freedom, they are often concerned with the right, for example, to say ...
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