Why LSM is giving way to SEM: How we live vs. what we have
The shift from LSMs to SEMs allows us to segment more effectively, based on a more detailed understanding of South ...
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Tag: demographics
The young South African gaming market
In February 2023, TrendER/infoQuest, a South African online research company, conducted a survey among young South Africans to assess their ...
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Online shopping grows 40% in two years
Online shopping in South Africa shot up from 27% of adult South Africans in 2020 to 38% in 2022.
Read moreDetailsIt’s a high 5 for radio this World Radio Day
Radio’s flexibility and the rapid turnaround time of the medium also enables brands to quickly adapt and air a spot.
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The climate crisis | A creative challenge we all need to get behind
By and large – particularly in agencies – we like to think that we are problem solvers. We regard ourselves ...
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IOT for marketing: Building a buyers persona with psychographics
Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move ...
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