Tag: demographics

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move ...

Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre ...

South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to ...

Brands need to step away from their strategy and listen to what their consumers want, which should be based on ...

Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...

I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...