Blurring the lines between talk and music radio
Opinion: The earth tremors that shook Johannesburg on Monday night have nothing on the shaky state of morning drive radio ...
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Tag: demographics
Planners, strategists and buyers: How to come to terms with a new RAM currency
The Broadcast Research Council of South Africa (BRC) has released the full first year of Radio Audience Measurement (RAM) data. ...
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What Baby Rams aren’t telling you
Last week, the latest Radio Audience Measurement (RAM) listenership figures were released by the Broadcast Research Council (BRC). The release ...
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The race picture in 2016
Years ago, LSMs were an attempt to get away from broad racial demographics. Now class shifts can be measured with ...
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Young, female and better off than their parents
futurefact focuses on South Africa’s young first generation middle class women. New middle class women, aged 15 to 30, generally ...
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Maybe online research isn’t so flawed after all
Is online research valid? Could it be even more valid than other traditional techniques? Max Kalehoff takes a look. The answer ...
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