The tribe with the cherry on top
I’ve always thought, but now know, that this tribe of South African 60-plussers are an untapped audience. They are high ...
Read more
Tag: demographics
The crucial role of non-biased measurement in the media advertising industry
As the media advertising industry continues to evolve, a critical aspect of its success lies in its ability to evaluate ...
Read more
Why LSM is giving way to SEM: How we live vs. what we have
The shift from LSMs to SEMs allows us to segment more effectively, based on a more detailed understanding of South ...
Read more
The young South African gaming market
In February 2023, TrendER/infoQuest, a South African online research company, conducted a survey among young South Africans to assess their ...
Read more
Online shopping grows 40% in two years
Online shopping in South Africa shot up from 27% of adult South Africans in 2020 to 38% in 2022.
Read moreIt’s a high 5 for radio this World Radio Day
Radio’s flexibility and the rapid turnaround time of the medium also enables brands to quickly adapt and air a spot.
Read more
