South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to radio sales. Read more
Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more
![The death of demographic targeting [part 2]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png?resize=190%2C122)
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
![The death of demographic targeting [part one]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg?resize=190%2C122)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is assisting the industry to gear up for this step change by run... Read more
Opinion: The earth tremors that shook Johannesburg on Monday night have nothing on the shaky state of morning drive radio shows on the SABC’s commercial stations. Following the shock “... Read more
