Gauteng: the epicentre of ad spend
Gauteng is the economic hub of South Africa. So does that mean this is where all the advertising money is ...
Read moreDetails
Tag: demographics
South Africa as a village: what we look like and what we want
In acknowledgement of Freedom Day in South Africa on the 27 April, Ipsos South Africa reviewed some of the major ...
Read moreDetails
Young men living the good life
Urban workingmen of today have a new image. They enjoy the simple things in life. They believe in work/play/life balance. ...
Read moreDetails
Briefly…SAARF to present population update
The South African Advertising Research Foundation (SAARF) updates on a regular basis the population profile of the South African universe ...
Read moreDetails
Game over? A digital perspective on sport
In a column that first appeared in The Media magazine, Gordon Patterson speculates on the future of sport delivered to ...
Read moreDetails
