Why brands win when entertainment stops playing small
If you want to understand where culture is heading, follow the light, literally. This April, LUMENOCITY transformed Cape Town’s Company’s ...
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Tag: dentsu X
Africa’s creator boom gets a system
Dentsu X has launched the Creator Catalyst for Africa, strengthening its position as one of the continent’s most connected media ...
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Media Moves: CSA Global & dentsu X take the lead on commercial partnerships for Africa’s First Festival of Light; New era for SABC2; SCOPEN marks 10 years in SA
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: CSA Global ...
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Beyond the algorithm
In Sub-Saharan Africa, CMOs are increasingly expected to lead the charge on growth. With rising youth populations, rapid urbanisation and ...
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MIC is rewriting the rules of marketing and culture, giving access to all
What does it take to craft work that truly connects not just with consumers, but with communities, identities, and lived ...
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LISTEN: Dentsu X drops new X_RATED with DJ Themba
The latest drop from dentsu X is here and it’s another must-listen moment in the already trending dentsu wisdom series. ...
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