You killed the medium, bro
The podcast boom must not replace creativity. The real battle is between content that matters and content that simply exists. ...
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Tag: dentsu X
Dentsu X Partners with Africa Creative Agency on WAV Festival 2027 and Africa House
Dentsu X has partnered with Africa Creative Agency to lead the media, and partnership strategy for both WAV Festival 2027 ...
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Why brands win when entertainment stops playing small
If you want to understand where culture is heading, follow the light, literally. This April, LUMENOCITY transformed Cape Town’s Company’s ...
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Africa’s creator boom gets a system
Dentsu X has launched the Creator Catalyst for Africa, strengthening its position as one of the continent’s most connected media ...
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Media Moves: CSA Global & dentsu X take the lead on commercial partnerships for Africa’s First Festival of Light; New era for SABC2; SCOPEN marks 10 years in SA
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: CSA Global ...
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Beyond the algorithm
In Sub-Saharan Africa, CMOs are increasingly expected to lead the charge on growth. With rising youth populations, rapid urbanisation and ...
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