It should be possible to extrapolate subscriber data into product or service interests. And then to create strategic alliances with suppliers in order to be able to offer subscribers goods a... Read more
Who are you? I am... is a regular feature in which we ask a young South African media star to tell us more about themselves and their ambitions. Read more
At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, audiences are no longer a given... Read more
Last year, Justin Kirby wrote a post for us about what traditional media brings to the branded content party. In it, he explained that despite a growing consensus amongst industry experts ab... Read more
OPINION: I arrived in New York on a freezing cold January day. I was the last of 21 fellows to arrive for the intensive five month Tow Knight Entrepreneurial Journalism fellowship at City Un... Read more
Times Media Group has scored a major coup after successfully headhunting Media24’s general manager of digital, Lisa MacLeod. MacLeod was responsible for the successful integration of the Fin... Read more
