The point of precision marketing, in my opinion
“Some may call her the new girl in town, but those familiar with data and performance marketing will tell you ...
Read moreDetails
Tag: digital
The changing media industry and what 2022 holds in store for SA
The boundaries that once separated the entertainment, media, technology and telecommunications sectors have fallen, merging them into one world through ...
Read moreDetails
The shopping experience: the ultimate battleground for brands and retailers
To generate more sales and increase traffic to shops, brands need to think about new customer journeys and activation across ...
Read moreDetails
The continuing evolution of digital advertising
In the age of customer-centricity and renewed privacy, digital advertisers need to highlight their human side.
Read moreDetails
Technology trends: Mobile a high priority
Salesforce has released its Enterprise Technology Trends report that provides insight from +100 IT leaders.
Read moreDetails
Connect with customers: Sell your story, not your product
The looming ‘cookie apocalypse’ or ‘death of the third-party cookie’, as announced by Google, has business and marketing experts buzzing.
Read moreDetails
