Insights into digital advertising revenue generation and content strategies
The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media.
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Tag: digital
From advertising revenue to reader revenue: New model for media houses
Challenges in garnering digital advertising revenue are forcing media houses to explore other avenues. One of these is reader revenue.
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The Awards Wrap: Winners from the 2018 African Digital Media Awards, Zimnat and JCDecaux win at the Exceptional Awards
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
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11 tips for producing shareable content
PRESS OFFICE: Shareable social media content is probably the most valuable data any company can have. It means that the ...
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Marketing gets Naked: It’s about the bottom line
Stripping away all the outer layers to reach marketing's raw core is what next year's Nedbank IMC Conference is all ...
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Exclusive: Redefining radio audience profiling for advertisers
South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to ...
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