The economics of programmatic DOOH
Digital out of home (DOOH) is thriving, with global spending on track to reach $23 billion by 2023 – a figure ...
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Tag: digital
Content marketing trends to watch in 2019
PRESS OFFICE: Google’s number one priority has always been to deliver searchers relevant content. For example, a web page that is ...
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What didn’t change the world of advertising in 2018, and probably won’t in 2019
From blockchain to AI, here are some of the trends and technologies whose hype exceeds their real-life impact. And a ...
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Nedbank appoints marketing and communications agencies
Having recently embarked on a brand re-positioning journey, Nedbank has revealed its new agency partners that will handle the bank's ...
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Digital marketing education: The gift that keeps on giving
PRESS OFFICE: It’s at this time of year that retailers see a spike in their turnovers as consumers stock up ...
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Data-driven insights, stable radio, and digital OOH drive Primedia’s growth
Data optimised product offerings are a priority for Primedia Group CEO Omar Essack, as he looks to future growth for ...
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