What is a style guide and why do you need one?
A style guide is a document that is created by editors, managers, or producers to define how they want writers ...
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Tag: editorial
Native advertising, product placement, content marketing, advertorials: What’s going on?
One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to ...
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A case study in coverage of chaos: Cape Times vs Die Burger
“The transformation of Independent into a media house that is reporting fairly, objectively, is what the country needs….” Dr Iqbal ...
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The new agency mindset
By next year this time I believe advertising agencies will be using the word “marketing” a lot more generously. The ...
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The multi-tasking of Bruce is a clue to the future of print media
I was going write about the latest SABC saga today but frankly, it's all incredibly boring and what, I thought ...
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