The Establishment Survey has arrived with strong vital signs
In front of a packed room at The Wanderers Club, the eagerly anticipated Establishment Survey (ES) was officially launched. Michael ...
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Tag: ES
Reading, readers and readership: PRC all set to measure audiences
The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial". ...
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Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
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A year of big moves for media research
In 2016, the media research space saw some major movements, both positive and negative. Michael Bratt takes a look at ...
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No issues, no agenda: The new Establishment Survey is forging ahead
A very important workshop is taking place today. It brings together representatives from broadcasting, print media, marketers and media agencies to ...
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