‘Significant transformation’ in realm of TV household viewing
To provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television ...
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Tag: ES
Media can no longer be looked at in silos, take a holistic approach
Nielsen’s Digital Consumer Survey, which was conducted for the first time in South Africa this year, emphasises the need to ...
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Away with selfie stick marketing!
Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...
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BRC TAMS panel in fine fettle
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...
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The rand is stable, so is the BRC research currency
The media industry appreciates a stable rand, and it's what we need in our trading currency too. The latest presentation ...
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A New Year and a time to transition to new measures
The objective of the Socio Economic Measures SEMs, which are replacing the LSMs, are to provide a measure which would ...
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