Getting to know the ES SEMs 8-10 (Part 2)
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how ...
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Tag: establishment survey
Got the BRC data, now broadcasters must use it to tell compelling stories
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories ...
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Getting to know the ES SEMs 8-10 (Part 1)
A few years ago, The Media Online published a story on LSM 7-10, which proved a hugely popular post, and ...
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Moving forward: ES expands SA’s audience universe
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of ...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...
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MRF market research on track
The Marketing Research Foundation’s (MRF) new research initiative “has received resounding support from the majority of the country’s main advertisers”. ...
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