Nielsen wins contract to conduct PRC’s reader research
The Publisher Research Council (PRC) has appointed research firm Nielsen as its partner to conduct the PAMS reading currency in ...
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Tag: establishment survey
The only consistent thing about research is… nothing
AMPS is effectively gone. LSMs are no longer relevant and the Establishment Survey is launching in 2017. What is a ...
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AMASA in Joburg to host panel discussion on new Establishment Survey
The Advertising Media Association of South Africa's Johannesburg chapter is hosting a panel discussion featuring leading players in the media ...
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BRC enters new era of broadcast research
The Broadcast Research Council of South Africa is up and running, and ready to finalise the questions for the Establishment ...
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Media disrupted: We live in interesting times
The Media Yearbook: The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview ...
Read more‘Herculean’ Establishment Survey task seeing the light
After two years in the making and admittedly a few false starts, the journey towards an industry-wide, innovative, multimedia Establishment ...
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