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In front of a packed room at The Wanderers Club, the eagerly anticipated Establishment Survey (ES) was officially launched. Michael ...
Read moreSAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
Read moreThe Broadcast Research Council of South Africa (BRC) has vehemently denied claims made by the South African Audience Research Foundation ...
Read moreThe Broadcast Research Council of South Africa (BRC) has released the full first year of Radio Audience Measurement (RAM) data. ...
Read moreThe publishing industry has now embraced the need to start measuring people’s reading behaviour as communication gestalt. The media research ...
Read moreThe Publisher Research Council (PRC) has appointed research firm Nielsen as its partner to conduct the PAMS reading currency in ...
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