experiences | The Media Online

AR, VR & MR: A quick guide to the new reality pushing the virtual boundaries of brand experience

Posted By: Shaune Jordaanon: September 07, 2020In: Digital

For years, reality was simply what was real. Today, it can still be that, but it can also be augmented (AR), virtual (VR) or mixed (MR), all very exciting forms of a different reality that i... Read more

What is a UX designer?

Posted By: Inge Rademeyeron: June 11, 2020In: Digital

UX designers are specialists who develop a deep understanding of users and their existing experiences to envision better experiences for them. Read more

Streaming is not killing the radio star

Posted By: TMO Adson: January 31, 2020In: Partner Content, Radio

[CYBERTORIAL] Despite the whisperings that radio is a dying medium, radio still consistently reaches 88% of South Africans on a weekly basis. Read more

Why Shoppa Shows induce trial and drive sales

Posted By: TMO Adson: November 06, 2019In: Provantage Press Office

[PRESS OFFICE] Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers. Read more

Augmenting creativity: How brands can use AI to fuel creative experiences

Posted By: Glenn van Eckon: August 29, 2019In: Digital

With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that would wow audiences. Read more

Useful and practical media predictions from Kantar

Posted By: Britta Reidon: January 10, 2019In: Digital, Research

Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media Predictions” from their experts around the globe, focusi... Read more