The ONLY way to truly differentiate is through your customers’ experience of your brand and offering – done well, it is incredibly difficult to replicate by your competitors. Read more
The ecommerce customer of 2022 is significantly more digitally sophisticated than they were only a few years earlier. Read more
Creative marketing agency IMA is one of two agencies awarded the PepsiCo account in South Africa for activations, including customer experience, events and sampling. Read more
Formerly known as Global OOH, PMG International has mapped out a considered strategy to ensure that it stands out in often cluttered African markets, writes Mike de Charmoy, MD of PMG Intern... Read more
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to Covid-19, they’re also growing tired of t... Read more
[PRESS OFFICE] Mastercard will launch a new Priceless digital experience with a video featuring recording artist Jeremy Loops performing his hit song 'Down South' on the Table Mountain Aeria... Read more
