experiences | The Media Online

What is a UX designer?

Posted By: Inge Rademeyeron: June 11, 2020In: Digital

UX designers are specialists who develop a deep understanding of users and their existing experiences to envision better experiences for them. Read more

Streaming is not killing the radio star

Posted By: TMO Adson: January 31, 2020In: Partner Content, Radio

[CYBERTORIAL] Despite the whisperings that radio is a dying medium, radio still consistently reaches 88% of South Africans on a weekly basis. Read more

Why Shoppa Shows induce trial and drive sales

Posted By: TMO Adson: November 06, 2019In: Provantage Press Office

[PRESS OFFICE] Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers. Read more

Augmenting creativity: How brands can use AI to fuel creative experiences

Posted By: Glenn van Eckon: August 29, 2019In: Digital

With an individual’s and content owner’s explicit permission, artificial intelligence could be a powerful creative tool for live experiences that would wow audiences. Read more

Useful and practical media predictions from Kantar

Posted By: Britta Reidon: January 10, 2019In: Digital, Research

Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media Predictions” from their experts around the globe, focusi... Read more