Harmonising the economy of music festivals and the creative sector
When you think of music festivals, images of euphoric crowds, dazzling stage setups, and electrifying performances may come to mind. ...
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Tag: experiences
2022 Christmas spend: What to expect from consumers
These may be tough times, but South Africans are set to dig deep and plan for a happy and festive ...
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Field Force: A sales and merchandising storm to be reckoned with
In two short years, Field Force has steadily grown from a start up to an established business, adding top-tier blue ...
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Does your brand have its own distinctive customer experience DNA?
The ONLY way to truly differentiate is through your customers’ experience of your brand and offering – done well, it ...
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Significant shifts: Ecommerce expectations must be met with experiences
The ecommerce customer of 2022 is significantly more digitally sophisticated than they were only a few years earlier.
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IMA wins PepsiCo Sub-Saharan Africa account
Creative marketing agency IMA is one of two agencies awarded the PepsiCo account in South Africa for activations, including customer ...
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