A look at traditional shopping malls and whether technology can be a better enabler of the mall experience, or whether tech, like online shopping, could be the death of it. Read more
Despite cinema struggling in developed markets, like the US and Canada, Ster Kinekor and Nu Metro say the South African landscape looks pretty stable. Read more
Experience is everything. Whether it’s personal or shared, any encounter is enhanced by the personal touch. Read more
Talkability: The key ingredient to experiences and activations. Read more
In 2018, the emphasis shifts to engaging with potential consumers and talking to them about their needs and interests. The focus is on making your exhibition stand a memorable experience. Read more
Done well, brand experiences such as activations, events and experiences can create emotional connections between consumers and brands, but done poorly, they can have the opposite effect. I’... Read more
