New media now mainstream media, so where’s the adspend?
New media! That is how many people still refer to digital. But my question is, how can something that has ...
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Tag: Facebook
Briefly… Facebook launches desktop video app ads to drive game installs
Facebook has launched a video functionality to desktop app ads to attract more people to install and play Facebook desktop games; the platform launched more ...
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Shooting from the hip: Two billion channels of ME
OPINION: The Nobel winning economist Paul Krugman once said, “The growth of the Internet will slow drastically, as the flaw ...
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Mobile-first will be the rule, not the exception
In 2015 every website must be mobile ready because everything’s shifting mobile. What’s more, according to Ovum, one billion people ...
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Creativity, accelerated: Facebook targets Africa
It has been quite a challenge for Fergus O’Hare and his team from the Facebook Creative Shop to turn back ...
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Proving a brand is purpose-driven, purposefully
The growing expectation that brands should make meaningful contributions to the world has put pressure on marketers to find profitable ...
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