Latest MAPS data gives a snapshot of a nation in transition
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS) dataset, covering the period from July ...
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Tag: financial services
The particular challenges of financial services’ digital marketing campaigns
Heading up digital marketing efforts in the financial services sector is not easy right now. High interest rates and slow ...
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Dentsu drives innovation in African financial services
Navigating the dynamic evolution of Africa’s finance and payments sectors demands innovative solutions that foster inclusivity and transformation. As these ...
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Shifting perceptions of a next generation fintech brand
Mukuru has helped underserved and unbanked customers along a journey of embracing digital financial solutions for two decades. Despite starting ...
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Innovation, security and usability driving digitisation and success for mutual fund
The South African mutual fund landscape has drastically changed over the last decade.
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If you could only keep one loyalty programme, which one would it be?
Pulling out a loyalty card at checkout has become a way of life for South African shoppers, but thanks to ...
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