Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for particular channels further enhances p... Read more
From a self-taught app created entirely on a phone, and a trading platform for livestock, to an insect diet, and the Uber of parcel deliveries, Africans are innovating to overcome challenges... Read more
Creative agencies can learn a thing or two from Africans who are using creativity to overcome constraints. The spirit of innovation is very much alive. Read more
Media Moves… TheMediaOnline’s weekly round up. Jackie May new editor of Marie Claire. Tracey Edwards promoted to deputy MD of Ogilvy & Mather Johannesburg. Fran Luckin joins Grey A... Read more
The fallout from Draftfcb’s loss of the lucrative Vodacom account continues. The agency has announced that following the loss of the Vodacom account last week, it will be retrenching 40 of... Read more
Meet Javas Njongo, DStv’s new man in the house. The man who will entertain audiences via DStv’s new integrated brand campaign. The man who has powers. A wise man. Speaking via satellite pho... Read more
