Tag: Gen-Z

When discussing Gen Z, it’s easy to get caught up in the discussion around mass versus niche targeting. As a ...

What makes a story newsworthy? At World News Media Congress 2024 in Copenhagen, 12 delegates spent a day with 70 ...

There is a fine line between creativity and self-destruction. Apple’s new crush advert, which shows items linked to creative pursuits ...

Using 'engagement criteria' as a tool, more than 100 young, global, news media users aim to set a new standard ...

In a world where consumers have a myriad of choices, it is no longer enough for brands to rely solely ...

From the return of low-rise jeans to the reboots of classic TV shows like The Fresh Prince of Bel Air ...