SPARK Media respectfully disagrees with aspects of Chris Moerdyk’s article which bemoans the lack of credible market intelligence and research available to marketers and media agencies. Read more
Mass reach of potential new and infrequent buyers of your brand, are your most important target market when planning media. Read more
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands. Read more
A memorial service for Andy Stanton, hosted by SPARK Media, is taking place in Johannesburg on Thursday. Read more
The generation of advertising revenue a challenge for all industries. The media is no exception, but a shift in strategy for some newspapers seems to be paying dividends for publications. Read more
Excellence was the order of the evening as Caxton celebrated its staff at the 29th annual Caxton Excellence Awards. Here are the winners. Read more
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